YouTube announced Tuesday that Adele's "Hello" has snagged more views in its first 48 hours than any other videos debuted this year. According to the report, the video debuted early on Friday, October 23rd, and racked up more than 50 million views in the first two days alone. The video is expected to easily top 100 million in its first week on Google's video website, and notched more than 1.6 million views in a single hour on Friday. The video also helped with Adele's popularity on the site, as her dedicated YouTube channel picked up an additional 400,000 subscribers over the weekend. The video also broke a record over at Vevo, breaking the 24-hour record for a Vevo video with 27.7 million views in a single day. Check out the video in the clip below.
"Hello" is the lead single from Adele's upcoming third full-length album, 25, which is slated to appear in stores on November 20th. The album will likely be hard-pressed to match the success of its predecessor, 21, which has sold more than 30 million copies worldwide since its January 2011 release. The album topped music charts in more than 30 countries, and is already the fourth-highest selling album of all time and the biggest seller of the 21st century. The record also held the top spot on the Billboard 200 for 24 weeks, the longest run for a chart topper since 1985 and the longest stretch by a female artist ever.
