People for the Ethical Treatment of Animals, the anti-animal cruelty organization also known as PETA, made a curious choice for its latest public awareness ad, recruiting GWAR frontman Oderus Urungus for a series of TV spots promoting the group's agenda. The ads are also aimed at promoting a new line of fur-free accessories being launched by PETA, which are reportedly made from the body hair of American prison inmates. Watch the clip below.