Rapper / producer / entertainment mogul P Diddy, who has also gone by the monikers Sean "Puffy" Owens and Puff Daddy, has now changed his name yet again to "Swag".  The hip-hop artistchanged his Twitter handle, formerly @iamdiddy, to @iamswag.  "Allow me to reintroduce myself- I AM SWAG," the artist formerly known as Puff Daddy and Diddy tweeted on the new account over the weekend.