Live Nation began a massive price promotion yesterday, "No Service Fee June", which eliminates the service fees on almost 8 million tickets, over 700 shows by 110 artists.

"Every show, every ticket, every artist, every amphitheater we own will have no service fees in June," the CEO of the company's concert division said. Some of the artists involved are Dave Matthews Band, Jonas Brothers, Jimmy Buffett, Kiss, Kings Of Leon, Ozzfest, Phish, Rush, Tim McGraw, Tom Petty & the Heartbreakers and many others.

The promotion follws the company's 10 week run of "No Service Fees Wednesdays" last summer, which the company said helped move 800,000 incremental tickets.