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Post Info TOPIC: Microsoft and Yahoo Come to Terms
TW


Learning to Fly

Status: Offline
Posts: 49
Date: Jul 29 09:47:50 2009
Microsoft and Yahoo Come to Terms


Well, it finally happened.  Microsoft and Yahoo have finally come to terms on a search engine partnership to join forces in their quest to take on Google.  Google has almost always dominated when it comes to search and the new partnership is Microsoft's and Yahoo's attempt at finally competing with the company.  The deal has been a long time in the making and at one point, Microsoft even offered to buy Yahoo, however, Yahoo turned down the deal. 

The new deal is for ten years and will allow Microsoft to access Yahoo's (the second largest search engine) users.  Although Yahoo investors were hoping for some type of initial payment from Microsoft, that did not happen.  Upon hearing the news, Yahoo's stock dropped more than 11% on Wednesday morning.

Google has already been feeling the heat and previously tried to strike their own deal with Yahoo, until the U.S. antitrust officials prevented them.

The new deal allows Microsoft to introduce their new search engine, Bing, to Yahoo users, which is said to be just as good, if not better than Google.

 



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