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Post Info TOPIC: Sony Looks to Capitalize on Renewed USA-Cuba Relations

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Date: Sep 16 14:28:03 2015
Sony Looks to Capitalize on Renewed USA-Cuba Relations

In an attempt to capitalize on the US government's friendlier relationship with Cuba, Sony Music Entertainment has inked a deal with Egrem, the communist nation's national record label, and owner of the most extensive catalog of Cuban music in the world.  Through the deal, Sony gains access to artists such as Los Van Van, Ibrahim Ferrer, Omara Portuondo and Bola de Nieve, as well as hundreds of other artists.  The deal includes music produced from the 1960s through today, and marks the first time a multinational label has had access to Egrem's entire catalog through a multi-year agreement.  Various labels in several countries have access to certain artists or releases, but never before has Egrem granted distribution for its entire stable.


"We are delighted to be partnering with EGREM to share for the first time one of the largest and most acclaimed catalogs of Cuban music with fans across the globe," read a statement from Sony's CEO Doug Morris.  "This landmark agreement will help expand international awareness and appreciation of Cuban culture, Cubas rich musical heritage and its many wonderful artists."


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