In the week ending Sunday, Jay-Z and Kanye West's new collaboration "Watch the Throne" reportedly sold a staggering 290,000 digital copies through iTunes, breaking the all-time one week digital sales record on Apple's music service.  The old record was held by Coldplay, who moved 282,00 copies of "Viva La Vida or Feath and All His Friends" in 2008.  "Watch the Throne," meanwhile, is certain to debut at No. 1 on the Billboard 2oo albums chart when it's made official on Thursday.