White Stripes frontman Jack White is reportedly expanding his Third Man brand from the music store and label he started two years ago in Nashville, launching the Third Man Rolling Record Store next week in Austin, Texas at the annual South By Southwest Festival (SXSW). According to reports, the store will be contained in a yellow cargo truck with microphones, turntables and a high-tech sound system in addition to an inventory of records for sale. The rolling marketplace is also scheduled to make appearances at several other upcoming festivals across the US. Watch a video ad for the Third Man Rolling Record Store below.
